As a premium fashion label, Mariemur has a high status to uphold. With their brand globally recognized, their reputation is their most valuable asset. Simultaneously they partner with celebrities, photographers and stylists from around the world, drawing in a massive audience through these collaborations.
Trying to maintain brand identity while incorporating so many collaborations can compromise the company image. Mariemur needed to own their brand profile while having a native space to showcase these collaborations and unique collections.
While collaborations with different fashion personalities were immediately successful in driving traffic to the website, a lack of customized journeys prevented the conversion rates from seeing the same spike.
We were getting the traffic. But then we needed to convert it. And the only way to optimize our audience was to engage them with experiences.
When Mariemur joined Popup, they immediately began building custom journeys so web traffic would be funneled through an exclusive experience instead of a standardized homepage. This allowed Mariemur to own the narrative of their brand while taking full advantage of the collaborations with their influencers and other fashion personales.
In addition, each influencer was designed a custom journey that resembled their own style, as a way of further engaging the audience they brought. This allowed customers to have an experience catered to the unique promotions and features their influencer had showcased.
We knew if we could tailor the shopping experience to the unique style of our influencers, we’d tap into huge profit potential. And with Popup, we could.
With enhanced customizations, better utilization of influencer collaborations and greater control over their brand image, Mariemur is set to see an increase in engagement and revenue. The ease of designing journeys will also allow them to expand their influencer campaigns without overwhelming their team.
With the rising cost of advertising you’re probably also feeling the need to convert the traffic you’ve paid a pretty dollar for. How frustrating is it to see a positive response without an actual purchase? If you’re ready to change that (for good), join us at Popup!
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