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Company Overview

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Julim, an Argentine creator based in Berlin, decided to turn her passion into a business by launching an online store. Her goal was not only to share her services as a tattoo artist and manage online bookings, but also to generate passive income through her hand-designed clothing collections.

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Challenge

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Problem 1

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Even with a growing clientele and increasing reputation, Julim found running her store more taxing than rewarding. A lack of technical skills and the need for multiple integrations made managing her business difficult. 

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Running my store was supposed to grow my business, but the difficulty of doing it had an opposite effect.

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Julim isn’t the only creator facing this problem. In fact, 28% of all artists struggle with the tech of their businesses, and end up paying significantly more to receive support for everyday tasks on their websites. 

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Problem 2 

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Not only was Julim looking for a simpler way to run her online store, but she wanted to enhance it. As a creator, Julim wanted to offer her audience an immersive experience, but was unable to do so because of the limitations of her existing platform.

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As a tattoo artist, an extra layer of trust needs to be built for a purchase to be made. Unfortunately, this gap between her vision and the reality of what she could achieve with her current tools was a significant challenge. It impacted the engagement rates and her ability to connect with her audience and drive sales. 

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Solution

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After Julim saw that businesses who adopt customer journey mapping see a 56% higher retention rate, she connected with Popup. 

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Solution 1

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Using the Popup software creates a seamless experience for Julim to run her store. The no-code solution was simple and straightforward, and the drag ‘n drop journey builder felt familiar and easy to use. Julim was also able to be mobile-optimized, and extract a lot more value from her link-in-bio. 

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Solution 2

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Not only did the Popup collaboration make Julim’s job of running a store easy, it also allowed her to set up multiple journeys to be set up for each of her unique services. She could now highlight her tattoo portfolio, pricing and testimonials on the same site that she featured her designer prints and apparel, without overwhelming the customers. 

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I wanted one store for all my creations. And now, with multiple customer journeys, I can build that.

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Results

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By choosing Popup, Julim could reduce the complexity of her operations, improve mobile optimization, and provide a personalized customer experience. As a result, Julim not only has more time (and energy) to grow her business and perfect her craft, but her overall engagement and sales rates are on the rise. 

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Wishing you didn’t need to hire expensive experts to run your online store? Using Popup replaces complicated ecommerce with ease and simplicity. Try it for yourself! 

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