Company Overview

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Influencer marketing offers major ROI, with 11X higher return than traditional marketing avenues. Goodbye Bread - a progressive fashion brand seeded in the US - has been using influencer collaborations to build a global audience. 

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Challenge

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Problem 1 

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While influencers could speak directly to their demographics - catering messaging and promos to be most relevant, all audiences were then funneled into a standardized experience once they entered Goodbye Bread. Even though Goodbye Bread had an infinity of brilliant ideas, many of them weren’t supported on their platform. 

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We knew we were leaving mass amounts of potential on the table by not continuing the influencer journey once they clicked the link to our store.

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Problem 2 

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Not only was there lost potential with customers, but the opportunities with influencers were underutilized. Simple discount codes and content resharing was the extent of a collaboration. With the cost of influencers rising, so was the need to make each campaign count. Additionally, influencers can be more selective regarding the brands they work with, so spicing up collaboration opportunities is essential to attracting talent. 

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Solution 1 

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To achieve their next level of growth, Goodbye Bread took the plunge onto Popup to design exclusive stores for each influencer profile. Not only did this allow customers to interact with the same products and exclusive pricing the influencer was promoting, it also enhanced targeting with messaging and imagery that was already proven successful with the audience. 

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We used the influencers profile as a blueprint and built a journey we already knew their audience would engage with.

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Solution 2 

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In addition to satisfying customers, Goodbye Bread could also impress influencers by offering them cross-promotional opportunities directly on their website. This was especially appealing for long-term influencers who’s journey could continue growing with each new campaign. 

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Results

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As Goodbye Bread continues to experiment with different journeys, they’re finally able to test their great ideas and find the most reliable strategies for growth. With their ability for expansion now uncapped, they’re now able to fully utilize each influencer collaboration and generate more brand loyalty with each customer. 

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