Company Overview

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When a set of brothers from the UK designed a journal to grow mindfulness, they never thought they’d soon be shipping them around the world. With 450M people suffering from mental health, their product isn’t just a nice accessory, but a valuable tool for individuals seeking to improve the quality of their lives.

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Challenge

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‍Problem 1 

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Having seen the success of their first product, the brothers were ready to start testing out additional products. Unfortunately, this is currently a long and expensive process, requiring a slew of third-party apps and advanced coding knowledge. This massively inhibited their ability to scale sustainably.

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Problem 2 

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While Evolve wanted to expand their product selection, they also recognized the countless marketing angles they could implement with their journal. But as of now, their singular landing pages makes it impossible to really diversify their messaging to target specific demographics. 

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Every week we think of creative ways to sell our product. But our website only lets us do one.

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Solution 1 

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In order to scale efficiently, Evolve joined the ranks of Popup and was able to instantaneously set up new product inventory. To enhance their sales, a customized check-out with upsell / downsell offers was also created, helping Evolve A/B test to identify the products that mixed well with their journal. 

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Solution 2 

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To discover the most successful marketing approach, multiple journeys were created and run simultaneously, to easily identify the messaging and imagery that resonated best with their audience. Some of the angles they have tested for far: 

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1. Optimizing life through effective goal setting and intentional planning 
2. Reducing symptoms of depression through daily mindfulness and journaling 
3. Eliminating stress and overwhelm with a more refined vision and organization 

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Results

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With more advanced targeting and the ability to add and test potential products in just minutes, Evolve is set to achieve all their growth goals of the year. The brothers can now focus on innovating new ideas because their partnership with Popup allows them to seamlessly test and explore with multiple shopping experiences running simultaneously. 

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Are you trapped in an expensive and time-consuming way of scaling your business? Connect with the Popup team to learn how our solution could get you the same results as Evolve and turn your ‘good idea’ into an ecommerce success. 

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