Company Overview

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Dune District (based in the United Arab Emirates), is an emerging fashion brand operating in the competitive ecommerce space. Striving to redefine the traditional online shopping experience, the company has set an objective to recreate the physical shopping experience with virtual reality. 

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Challenge

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Problem 1 

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With a staggering 24 million online stores, the competition to grab customer’s attention is intense. Dune District knew that unless they went beyond a standard homepage and checkout, they’d be overlooked. The problem though, wasn’t a lack of creative ideas, but rather a platform that could execute them. 

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Problem 2 

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In addition to a creative cap, data fragmentation and third-party applications were creating friction in the user journey, impacting the overall user experience and potential conversions. This dependence on multiple third-party applications also increased the complexity of their operations, slowing down processes, and reducing efficiency.

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Solution 1 

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Partnering with Popup, Dune District leveraged Popup's robust APIs and backend infrastructure to transition into an interactive shopping platform, thereby creating a unique and engaging customer journey.

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Solution 2

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By hosting a pre-registration phase for customers and brands, Dune District managed to collect and store all data on Popup, removing data fragmentation and third-party applications.

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Popup allowed us to collect, segment, and utilize customer data more efficiently than ever before.

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Results

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By migrating to Popup, Dune District brought their development cycle from several months down to a matter of weeks. Their ability to integrate and launch almost instantaneously dramatically improved their Time to Market. This speed, combined with the new, innovative virtual shopping experience in the metaverse, helped them stand out in the crowded e-commerce landscape, increasing conversions and leading to higher sales.

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Tired of data fragmentation and the constraints of traditional e-commerce? Remove the cap on your creativity with Popup. Join today.  

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