Struggling with Facebook ads? We've got you covered! 🔥
Join our AMA session with Francesco Agostinis, Managing Partner, Co-Founder, and Facebook ads Expert at Loop Srl!
👑 Francesco is a Facebook ads guru with an impressive track record, the mastermind behind Loop, a performance agency in Italy, managing a whopping 20M/year spending on Meta ads, Google Ads, and TikTok ads!
🌟 Not to mention, he's a Meta Business Partner (badged), Google Partner (growth program), Klaviyo partner, and TikTok enterprise partner!
🎓 With over 1500 students enrolled in his Facebook Ads Pro course and 400 students in his Performance School, Francesco's expertise is unmatched! Plus, as a University Teacher at Università Federico II Di Napoli, he knows his stuff inside out!
🗣️: What strategies can I implement to reduce my Facebook ad costs while maintaining or improving performance?
💬 Francesco: Ok. Here we go.
Better tracking (Pixel + CAPI)
Better data analysis
Your question is very generic, but I think that this 4 pillars could help you to improve your Meta ads performance.
🗣️: How do you properly attribute FB ads performance -> conversions?
💬 Francesco: I think that the importance of attribution is overestimated. In Loop, we have chosen to take into consideration only MER and platform KPIs (impressions, click, first impression ratio, etc), and the Platform attributed conversions are used only for a trend. The most important thing is that your business is growing, not being sure that the growth is caused by Meta (o other platforms). Focus on what matters :D
🗣️: My ad creatives aren't generating the expected click-through rates. What design or content changes would you recommend?
Ask yourself this question "Is everything clear in my creative? The message and the cta are engaging? Am I communicating like my clients or not?"
Implement new tests improving every aspect of it.
IMPORTANT: CTR is only one of the KPIs that you have to analyze. There are a lot of niche accounts that work better with lower CTRs.
🗣️: What targeting options should I use to effectively reach my niche audience on Facebook?
💬 Francesco: Broad targeting with better creatives.
🗣️: How do I create a successful retargeting campaign to re-engage previous website visitors through Facebook ads?
💬 Francesco: In my experience, you have to define goals, segment audiences, use the Facebook pixel and CAPI + Custom audiences, personalize ads for different kind of benefits, optimize for frequency, and monitor for success.
🗣️: How do I deal with ad fatigue and maintain the interest of my audience over time?
💬 Francesco: Add more creatives.
🗣️: What's the best way to A/B test different ad variations and audiences to find the most effective combinations?
💬 Francesco: The answer totally depends on your kind of business. Speaking generally, I can say that you have to find the right combination of a number of conversions and a number of impressions/clicks that could be useful to understand if people love one creative more than another. When you have these numbers, you can try conversion ads with different angles and creatives, and broad targeting, and after the right amount of time, the right amount of impressions, conversions, and frequency you can choose what is better for you.
🗣️: How can I use Facebook's audience insights to refine my targeting and connect with potential customers more effectively?
💬 Francesco: Audience Insights was a great tool but now isn't working. If you mean, instead, using the Insights coming from the audience you are targeting, you can use them to iterate your creatives and find new communication angles.
🗣️: Are there any specific strategies or best practices for promoting seasonal or holiday-related products through Facebook ads?
💬 Francesco: To effectively promote seasonal or holiday-related products through Facebook ads, start planning early and create dedicated campaigns for each occasion. Craft compelling creatives, incorporating festive elements, videos, and urgency tactics. Utilize retargeting, segmentation, and social proof to engage your audience, and optimize for mobile devices. Experiment with ad variations, optimize landing pages, and adjust ad schedules to maximize conversions during peak shopping periods.
🗣️: My store is experiencing cart abandonment. Can Facebook ads play a role in recovering abandoned carts and boosting sales?
💬 Francesco: Yes, obviously. You can use different kinds of custom audiences and retarget people who abandoned the cart.
🗣️: I'd like to expand my eCommerce business internationally. How can I use Facebook ads to target different regions effectively?
💬 Francesco: Expanding your eCommerce business internationally through Facebook ads involves thorough research, language localization, and targeted segmentation. Craft region-specific campaigns with localized content, use geo-targeting, and tailor ad placements to maximize effectiveness. Continuously test, optimize, and adapt strategies while adhering to regional regulations and preferences for a successful international expansion.
🗣️: My Facebook ad click-through rates are good, but my conversion rates are low. How can I improve the quality of traffic and boost sales?
💬 Francesco: Absolutely! To supercharge your sales via Facebook ads, let's turbocharge those good click-through rates into awesome conversions! First up, fine-tune your targeting to reel in truly interested users. Then, revamp your landing pages with sparkling value propositions, trust-building social proof, and seamless conversion flows. Don't forget to ignite your campaigns with sizzling A/B tests, personalized magic, and captivating retargeting tactics. Keep the excitement flowing by monitoring your metrics and making those tweaks that'll turn clicks into triumphant conversions! 🚀🔥
🗣️: I'm struggling to find the right balance between automation and manual optimization for my Facebook ad campaigns. Any recommendations?
💬 Francesco: Simplification is the way. If you have a lower number of campaigns and creatives, the automation is easy to configure.
🗣️: How do I align my Facebook ad strategy with the customer journey to guide prospects from awareness to purchase?
💬 Francesco: You have to understand how Meta works and choose the right audience and the right messages / Creatives for every customer journey phase. Take a look at this pic for more info.
🗣️: What's the future of Facebook ads, considering the evolving digital landscape, and how should I prepare my eCommerce business for it?
💬 Francesco: Billions of people are using Instagram, Facebook, Messenger e Whatsapp every day and I think that an Ecom business must be able to ride the evolution of this platform if it wants to remain relevant for Its audience and clients.
Want to take your online store to the next level?
Say goodbye to stress and hello to custom shopping experiences with Popup