Online Marketing Funnel Process: What is the Best Time to Post on TikTok?

Online Marketing Funnel Process: What is the Best Time to Post on TikTok?

Online Marketing Funnel Process: What is the Best Time to Post on TikTok?
Are you looking to get the most out of your TikTok marketing? 

One of the most incredible things about Popup is that we let you take control of your customer journey. With Popup, the power to make your dreams a reality is in your hands. You aren’t limited by what others think is impossible.

Our Popup platform allows you to use TikTok as an entry point. This enables you to control your customer journey. The entry point connects you with potential customers. This, as a result, drives traffic to your Popup store.

How to use TikTok entry point in Popup

Did we say drive traffic? Yes! You heard it right.

With over 1 billion active users, TikTok is one of the most popular social media platforms. If you're looking to get your content seen by a large audience, posting on TikTok is the best way to do it. 

As an entrepreneur, TikTok presents you with a unique opportunity to reach a large and engaged audience. 

But what is the best time to post on TikTok?

The answer to this question depends on factors like:

  • Your target audience
  • Data and analytics
  • Time zone of your target audience
  • The time of day
  • The day of the week, among others

In this article, we will dive deep into answering this question. We will also explain why the Popup platform is the best in guiding you on the best time to post on TikTok. 

Why is Timing the Best Practice for You? 

There's no denying that timing is everything when it comes to TikTok marketing. And when you're running a Popup store, timing is even more important. 

Timing is vital in knowing: 

  • When to post or launch your product on TikTok
  • When to start promoting your Popup store
  • How to tailor a simple funnel and clear upsell process based on the customers' actions

Posting too early or too late can affect your following and engagement numbers. So, it's essential that you plan ahead and know what time your audience will be most receptive to your content.

Popup store gives you an insight from analytics and reports. This helps in optimal decision-making on the best time to post on TikTok. After all, you want to ensure your store is getting seen by as many people as possible.

Why are Data Analytics and Reports Important in Timing when to Post on TikTok?

According to Alyssa Hirose, data analytics and reports help to show when users are most active online. This allows you to target your posts when users are more likely to see them.

As a result, you can increase the chances of engagement. Additionally, data analytics can help you track your progress and measure your success over time.

We know data are critical to understanding the right time to post content on TikTok. This is why, at our Popup platform, your store data is 100% yours. You can export this data at any point.

TikTok analytics will enable you to determine when users are most active and engaged. You can, thus, time your content according to Popup store data trends and patterns. 

Additionally, you can use data analytics to track the performance of individual posts and products. This will make you understand what types of content are most successful on the platform. Therefore, allowing you to adjust your timing strategy in posting on TikTok.

We now already understand why timing and data are essential. Let us now answer the question ‘What is the Best Time to Post on TikTok?

What is the Best Time to Post on TikTok?

When using TikTok as a marketing tool, it is crucial to consider the best time to post.

Your Popup store will use TikTok as an entry point to reach potential customers who may not be familiar with the store. The store will attract new customers and increase traffic to your products by posting engaging content at the right time.

The best time to post on TikTok will vary depending on the store and the target audience. However, some general tips below will help you determine the best time to post on TikTok.

1. Time zone of the target audience

Popup allows you to sell your products in different parts of the world. Thus, it is important to consider the time zone of your TikTok customer’s when posting a campaign.  

Shane Baker explains that when targeting users in Europe and United States, you should post during the daytime. However, if you target users in Asia, you should post in the evening. 

2. Time of the day

There is no one definitive answer when it comes to the best time to post on TikTok. It depends on your audience and goals.

First, consider your audience. When are your audience most active on TikTok? For example, if you're trying to reach a young audience, you'll likely want to post during the daytime. This is when they're more likely to be awake and using the app.

Second, think about your goals. Are you trying to increase brand awareness, drive traffic to your website, or boost sales? Depending on your goals, you'll want to post at different times of the day. For example, if you're trying to drive traffic to your website, you'll want to post when people are most likely to be online and scrolling through their feeds.

3. Days of the week

Posting during the week is generally more effective than posting on weekends. According to Small Business Trends, high engagement levels occur on Tuesday, Thursday, or Friday. Besides, weekday users are more active and engaged than weekend users. So, users are more likely to see and interact with your content during the week.

Additionally, weekday users are more likely to be in a “buying mood” than on weekends. So, posting during the week is your best bet if you want to maximize your reach and engagement on TikTok.

Generally speaking, the best time to post on TikTok is during the weekdays, during the daytime. That's when most people are on the app and scrolling through their feed.

4. Consider your target audience

If you're targeting a younger audience, the best time to post on TikTok is after-school and weekend hours. This is when most kids and teens are using the app. 

If you're targeting an older audience, the best time to post is during weekday evenings. This is when most adults are using the app. 

Generally, it's best to avoid posting in the early morning or late at night. This is when most people are asleep or not using their phones.

Benefits of Choosing the Best Time to Post on TikTok

With these tips in mind, you will get the most out of your TikTok marketing campaigns for your Popup store. The benefits of posting at the right time for a marketing campaign are:

  • Getting more views
  • Increasing the likes 
  • More customers commenting
  • Increased sharing of the posts
  • Your videos become more visible in other people’s feeds
  • Increase customer traffic 

Why Popup will Make Your Timing on TikTok Marketing Campaigns Perfect 

By controlling the customer journey, you will:

  • Take away distractions that would discourage them from purchasing right now or at all
  • Help them have a more customized buying experience
  • Give them what they're looking for
  • Solve their problem
  • Share the valuable information that they are looking for about the product in a cohesive way
  • Get behind buyer psychology to take the guesswork
  • Take away hidden objections from the process

Our platform will ensure your customers always have what they need and don’t get lost or confused in the process. 

With Popup, you can optimize your campaigns for maximum impact. This will ensure that your message reaches your target audience at the right time.

So, what are you waiting for if you're not already on the waitlist? The time is now!

Join Popup waitlist today and take your TikTok marketing to the next level!

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