Quick Peep 👀

• Dune District's Store
• Location: United Arab Emirates ‍
• Industry: Fashion‍

Using virtual infrastructure to recreate the physical shopping experience

With nearly 24M online stores, it takes more than a homepage and checkout to lure in customers. And while many entrepreneurs have invested in marketing to raise that traffic, Dune District took a different approach. 

They didn’t migrate to Popup to run an online store. They came to rewrite the blueprint of a digital shopping experience. 

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Dune District worked with Emperia (the builder of metaverse retail experiences) to create the landscape of their shop. Once they’d finalized the design, the time came to find the platform that could support the bulk of metadata and multiple customer journeys. Their main criteria consisted of: 

1. Robust Backend Infrastructure 
2. Custom Journeys 
3. Relevant APIs ‍

That’s when Dune District founder Faheem Muradin stumbled into Corey, the Popup Co-Founder and the perfect solution had been found. While the Dune District team had budgeted months for this merge, the two concepts were synced in just weeks. The APIs at Popup allowed for a seamless transition with the Emperia development team, and each component was easily integrated with the strong backend infrastructure. 

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But how did Dune District use customer journeys? 

To successfully prepare for their launch, Dune District hosted a pre-registration so customers and brands could sign up in advance through tailored journeys. These journeys enabled tagging, segmentation, subscriptions and even triggered actions like internal emails. All data was successfully collected and stored on the single Popup platform, removing the friction of data fragmentation and third party applications. 

Within just a few hours of launching, Dune District had already processed over $1,000 of orders and continues to redefine the possibilities of ecommerce through their progressive mindsets and partnership with Popup. 

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What can we learn from Dune District? 

1. A combination of innovative ideas and capable platforms create revolutionary possibilities
2. Utilizing emerging technologies allows companies to differentiate themselves from competition 
3. Partnering with a platform like Popup accelerates success 

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