Quick Peep 👀

• Julim Distortion
• Location: Germany
• Industry: Creator

Distortions‍‍

One store.One creator. Limitless possibilities.

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Julim certainly did; which led the Argentine creator to launch an online store. She set out to share her services as a tattoo artist, manage online bookings but also generate passive income through her hand-designed clothing collections.

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Getting started is the easy part. Anyone can post some products, add a price, and call it a day. But scaling a store, offering an experience, and standing out from the crowd is totally different. Actually, it feels impossible.

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Despite Julim’s growing clientele and buzzing reputation in the funky city of Berlin, running her store felt like more work than it was worth. But nothing about Julim’s experience was new. In fact, she was right at home in this situation, because statistics show that thousands of others are feeling the same. For example: 

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‍48% of small businesses have to troubleshoot payment processing issues, especially those that use Paypal.

High transaction fees limit their products to smaller demographics, incur high fees on customers and the usage of multiple platforms decreases cybersecurity and efficiency. 

‍73% of mobile users abandon sites due to a lack of mobile optimization.‍

This hits double-whammy for small business owners, who can average over half their sales from social platforms like Instagram and TikTok, but don’t use web platforms that are mobile-friendly. ‍

28% of creators struggle with the tech of ecom platforms and pay higher fees. 

Not all business owners are tech savvy, leading creators to integrate multiple third-party apps to run basic operations. This hikes up expenses and workload. 

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My ideal store is actually an experience, where my audience can connect with the very thing that brought them through the door in the first place.

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With the help of the Popup Team, Julim was able to use the integrated journey builder to create multiple entry points catered to each of her offerings. One of these journeys includes her tattoo services, allowing an immersive experience that features her work, highlights pricing packages and supports immediate booking and payment directly on the platform. Another journey emphasizes her unique clothing collections, where she can run exclusive promotions and share limited-time designs without interfering with her homepage layouts. 

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What can we learn from Distortions?

Not only did each journey take just minutes to set up - and be implemented with a simple drag-and-drop editor, but all can be managed from a single admin, meaning Julim can now handle all operations from one platform instead of 4. And since the majority of Julim’s visitors come through her social media page, Popup guaranteed her site was optimized for mobile users, increasing accessibility and ease and reducing friction and churn. 

Due to the simplicity of the Popup platform and the ability to create custom journeys, Julim now efficiently manages all operations from a single platform, allowing her to focus on growing her business and doing what she really loves: creating. 

Follow along on Julim’s entrepreneurial journey that colors outside the lines of ecommerce with creative and original ways to sell online. 

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