Social proof, also known as “herd mentality,” is the idea that people are more likely to do something if they see others doing it. Human beings are social creatures by nature, so the social aspect of a product holds so much sway for us. Social proof is very powerful, and this is clearly depicted in the following facts from FinancesOnline.
These mind-boggling facts point to the extreme need for the adoption of social proof in your online popup store. The question, therefore, becomes, how do you integrate social proof into your online popup store?
A sense of urgency is a sure way to boost your conversion rates for your online popup store. Urgency is a type of social proof that takes advantage of the fact that time is running out. The psychological principle known as “fear of missing out,” or FOMO, drives potential customers to buy products quickly when they believe the products are on limited-time offers and are running out.
Although it sounds redundant, emails are a great way to enhance your CRO, especially for direct-to-consumer (DTC) brands. According to Small Business Trends, you are 60-70 percent more likely to sell to an existing customer than a new one. Hence, emails are a critical component to conversion rate optimization for your online popup store as they build trust with your clientele, thereby enhancing your retention.
Offering your customer an upgraded version of the product after they enter their payment and shipping details (an upsell), offering the customer a cheaper product (a downsell), or giving the customer an easy way to add an extra product to their already selected goods with just a click (an order bump) are all great ways to increase CRO. They present an easy way for the customer to buy more from you.
This sounds cliché and it seems like everyone ought to know this! However, a majority of online businesses create unnecessary hurdles for potential customers in the checkout process, resulting in carts being abandoned rather than conversion rates being optimized. So, for your online popup store, make sure the checkout process is as easy as possible by using things like a guest checkout for people who are shopping for the first time.
Ensure your online popup store does not conform to the old-age website that does not target any specific product. Rather, make use of sales funnels that act as a step-by-step guide for the potential customer. Sales funnels begin with a specific product with an irresistible offer that gets the potential customer to fill in their payment information and shipping address, after which it upscales to other great offers and products, thereby guaranteeing a sale.
What if the potential customer added the product to their cart and then abandoned the website? You can make use of cart abandonment emails to remind them that the product is still there and that the discount has probably gone even lower.
Strong color is an eye-catcher and gets your reader's attention immediately after they set foot on your website. Hence, make use of a strong color for all CTA buttons.
On a website, the fold is the bottom of that webpage that is visible immediately after the website loads. To ensure your potential customer immediately notices the CTA, place it above the fold.
A landing page is an essential part of your online popup store as it acts much like an elevator pitch, giving a clear, concise, and well-explained introduction to what your popup store is all about. It is therefore imperative to do continuous tests and well-thought-out enhancements of the landing pages as they act as conversion points for visitors to your online popup store.
How should you test your landing pages? A well-thought-out, structured, and well-scheduled program of testing a landing page works better than an ad-hoc means of periodic testing. Hence, ensure you have clear conversion goals set out, you have the correct testing tools, and can analyze the test results well for proper landing page testing.
A call-to-action is best defined as a clear header that acts as a marketing prompt on a website or popup store, urging a user to take a certain desired action, such as clicking a certain link, purchasing a particular item, or even signing up for a particular service. As indicated earlier, CTAs should be clear, written in strong color and placed well above the fold. CTAs act as a guide to the web visitor, steering them clearly to the desired action. Hence, great care should be taken in designing the CTAs.
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