10 Ways To Increase Your Popup Store CRO

10 Ways To Increase Your Popup Store CRO

10 Ways To Increase Your Popup Store CRO
Conversion Rate Optimization

Are you looking for a way to convert those numerous visits to your website or online popup store into actual sales? Have you been very stressed out trying to find a long-term fix for the low conversion rate of your online popup store?

Then you are in the right place. Just read through to discover what it is you've been missing and what you can possibly do to boost your sales for your online popup store.

In e-commerce, the term “conversion rate” refers to the percentage of the actual sales your store makes compared to the number of visitors to your online popup store, website, or mobile app. Conversion rate optimization (CRO) therefore, is the practice of boosting this percentage to higher and higher values. It may be described as increasing the number of website visitors who perform the action that you want them to perform, such as purchasing a particular good, adding certain goods to their cart, signing up for a particular service, or clicking a given link.

CRO Strategies

1. Augment social proof into your online popup store

Social proof, also known as “herd mentality,” is the idea that people are more likely to do something if they see others doing it. Human beings are social creatures by nature, so the social aspect of a product holds so much sway for us. Social proof is very powerful, and this is clearly depicted in the following facts from FinancesOnline.

  • A staggering 87% of consumers ensure they check the reviews of local businesses online. (Murphy, 2020)
  • A whopping 55% of online consumers consider customer reviews as an essential tool in their purchase decisions. (Kunst, 2020)
  • A large majority of potential buyers (66%) agree that they may be convinced to buy something because of its positive reviews. (Retail TouchPoints, 2020)
  • An unbelievable 93% of potential buyers make a point to read online reviews first before deciding to purchase a product. (Kaemingk, 2020)

These mind-boggling facts point to the extreme need for the adoption of social proof in your online popup store. The question, therefore, becomes, how do you integrate social proof into your online popup store?

  • Include customer testimonials: You can create automated email responses to customers who have bought your product requesting them for their honest reviews. You can then post one or two of these reviews to your online popup store in a creative way that convinces other potential customers of the goodness of your product.
  • Using customer-generated pictures: Similar to the follow-up emails, you can request photos of the purchased product from the customer and display them on your online popup store. Such user-generated photos are usually not studio edited and present a more realistic look that is more likely to convince your potential customers.
  • Using notifications: A creative way to implement social proof in your online popup store is to have popup notifications that inform the potential customer of other people visiting the same website or purchasing the same product. It gives the potential customer a sense of familiarity or belonging making them desire to purchase the intended product.

2. Leverage urgency

A sense of urgency is a sure way to boost your conversion rates for your online popup store. Urgency is a type of social proof that takes advantage of the fact that time is running out. The psychological principle known as “fear of missing out,” or FOMO, drives potential customers to buy products quickly when they believe the products are on limited-time offers and are running out. 

3. Use of emails

Although it sounds redundant, emails are a great way to enhance your CRO, especially for direct-to-consumer (DTC) brands. According to Small Business Trends, you are 60-70 percent more likely to sell to an existing customer than a new one. Hence, emails are a critical component to conversion rate optimization for your online popup store as they build trust with your clientele, thereby enhancing your retention. 

4. Making use of upsells, downsells, and order bumps

Offering your customer an upgraded version of the product after they enter their payment and shipping details (an upsell), offering the customer a cheaper product (a downsell), or giving the customer an easy way to add an extra product to their already selected goods with just a click (an order bump) are all great ways to increase CRO. They present an easy way for the customer to buy more from you.

5. Creating an easy checkout procedure

This sounds cliché and it seems like everyone ought to know this! However, a majority of online businesses create unnecessary hurdles for potential customers in the checkout process, resulting in carts being abandoned rather than conversion rates being optimized. So, for your online popup store, make sure the checkout process is as easy as possible by using things like a guest checkout for people who are shopping for the first time.

6. Make use of sales funnels

Ensure your online popup store does not conform to the old-age website that does not target any specific product. Rather, make use of sales funnels that act as a step-by-step guide for the potential customer. Sales funnels begin with a specific product with an irresistible offer that gets the potential customer to fill in their payment information and shipping address, after which it upscales to other great offers and products, thereby guaranteeing a sale.   

7. Make use of follow-up funnels

What if the potential customer added the product to their cart and then abandoned the website? You can make use of cart abandonment emails to remind them that the product is still there and that the discount has probably gone even lower. 

8. Lower your load time

How long does it take your online popup store to load on an average internet speed connection? We live in a fast world and any popup store or website that takes longer than 3 seconds to load may as well close since 40% of web visitors will probably leave if this happens (KISSmetrics). Moreover, Google uses website speed as a ranking factor, and slow pages are likely to get penalized.

Therefore, there is a great need for you to ensure that your webpage speeds are well above par. You can do this through:

  • Making use of compressed images that are in the correct file format.
  • Utilize a content delivery network (CDN) that will deliver your content faster.
  • Minimize the number of elements on each page so as to minimize the number of HTTPS requests from the page.

9. Make use of bold colors for all your Call-To-Action (CTA) buttons

Strong color is an eye-catcher and gets your reader's attention immediately after they set foot on your website. Hence, make use of a strong color for all CTA buttons.

10. Place the CTA above the fold

On a website, the fold is the bottom of that webpage that is visible immediately after the website loads. To ensure your potential customer immediately notices the CTA, place it above the fold. 

Conversion Rate (CR) Formula

The formula for (Conversion Rate (CR) is quite simple. It can be found by dividing the total number of sales from your online popup store by the number of people who actually went to your store online and then multiplying that number by 100. This gives the CR value in percentage.

For example, if your online popup store had a total of 1000 web visits and out of these 1000 web visitors, only 50 of them actually made a purchase from your online popup store, then your CR would be 5%. This is because 50 ÷ 1,000 = 5%.

Run tests on your landing pages

A landing page is an essential part of your online popup store as it acts much like an elevator pitch, giving a clear, concise, and well-explained introduction to what your popup store is all about. It is therefore imperative to do continuous tests and well-thought-out enhancements of the landing pages as they act as conversion points for visitors to your online popup store.

How should you test your landing pages? A well-thought-out, structured, and well-scheduled program of testing a landing page works better than an ad-hoc means of periodic testing. Hence, ensure you have clear conversion goals set out, you have the correct testing tools, and can analyze the test results well for proper landing page testing. 

Call-to-action (CTA)

A call-to-action is best defined as a clear header that acts as a marketing prompt on a website or popup store, urging a user to take a certain desired action, such as clicking a certain link, purchasing a particular item, or even signing up for a particular service. As indicated earlier, CTAs should be clear, written in strong color and placed well above the fold. CTAs act as a guide to the web visitor, steering them clearly to the desired action. Hence, great care should be taken in designing the CTAs.

CRO for eCommerce companies

Ecommerce companies should switch from the usual traditional websites to popup stores. Traditional websites do not offer you the luxury of controlling the customer journey, while popup stores do.

Popup provides a no-code platform to enable you to build online popup stores to sell anything, anywhere in the world. The Popup platform not only enables you to customize and personalize the experience for your customers, but it also enables the automation of day-to-day tasks.

Furthermore, your adventurous side is catered for as the platform lets you experiment with anything that works for your popup store, allowing you to learn what works and what doesn't. It is the perfect platform to help you take control of the customer journey.

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